Marketing & Design
Comprehensive marketing expertise spanning email, experiential events, design, audio, photography, and video—from funnel to flywheel thinking.
Comprehensive marketing expertise spanning email, experiential events, design, audio, photography, and video—from funnel to flywheel thinking.
Philosophy & Approach
Manifesto
Marketing is evolving from funnel to flywheel. Whether it's lifecycle marketing, experiential activations, or world-class email design achieving 26% lift, every touchpoint should create momentum that compounds.
Core Principles
- Flywheel marketing creates self-reinforcing growth
- High quality design and execution are non-negotiable
- Accessibility compliance (ADA, WCAG) is both ethical and effective
- Experiential marketing creates lasting impressions
- Multi-channel expertise beats single-channel mastery
Projects & Experience
RFID/QR Code Experiential Ecosystem
Created custom RFID and QR code ecosystem for immersive event experiences, enabling seamless interaction and data capture.
Key Outcomes:
- Built end-to-end experiential platform
- Integrated RFID and QR technology
- Enhanced attendee engagement
- Captured valuable interaction data
Email Marketing Excellence (26% Lift)
7 years of email expertise delivering industry-leading results through ADA/WCAG compliance, dark mode, responsive design, and animations.
Key Outcomes:
- Achieved 26% performance lift through optimization
- 100% ADA and WCAG accessibility compliance
- Implemented dark mode support
- Built responsive, animated templates
- SMS and push notification integration
Audio Production & Sound Design
Lead sound designer at JMCHS for 4 years: 2 plays, 2 musicals with full pit orchestra, dozens of dance concerts, hundreds of Catholic Masses.
Key Outcomes:
- Engineered sound for major productions
- Mixed live pit orchestra performances
- Managed complex audio systems
- Delivered hundreds of successful events
Photography & Videography
High-quality visual content creation including drone footage and professional photography, organized by location and year.
Key Outcomes:
- Built extensive photo library
- Captured drone and iPhone video content
- Created sortable visual archive
- Delivered professional-grade content
Methods & Tools
Methods & Frameworks
Tools & Technologies
Current Challenges
The questions and problems I'm actively exploring and working to solve
Funnel to Flywheel Transition
How do organizations successfully shift from linear funnel thinking to circular flywheel strategies?
Accessibility at Scale
What systems ensure ADA/WCAG compliance across all marketing touchpoints without slowing production?
Multi-Channel Integration
How do we create seamless experiences across email, SMS, push, experiential, and traditional channels?